STUDENT TRADE FAIR PARTICIPATION AT THE UNIVERSITY OF IBADAN
We had not finished putting up our stand at the University of Ibadan trade fair when students started to visit. It showed how much our brands are appreciated by students in university campuses.
Cybele understands the need to identify with such key platforms at which better brand association between our brand and our target consumers can be established and this is why we took the step by being a part of the student trade fair at the University of Ibadan student union building.
We had over 1,500 students visit our stand and there was high patronage to the extent that Magnetique perfume was sold out.
We carried out lots of free trials at the stand and received positive feedback in the form of sales after trial.
It was a wonderful time on campus with the students and look forward to participate in the next edition.