FOCUS GROUP ACTIVITY AT CYBELE COSMETICS

As part of our desire to ensure our consumers get the best products we conduct regular focus group sessions that enable us gain valuable insights into consumer needs that will give us competitive edge in the market place. From the fragrance tests, product demonstrations as well as product design appraisals to the passionate opinions, laughs and hue of all arguments, we have had really engaging sessions each time. Our participants have always shown the enthusiasm and objectivity as well as the drama that makes each session an enriching experience.